Ridealist Productions is donating 30 percent of our fee for an upcoming project to an organisation(s) involved in childhood cancer research or support.
Just over three months ago Ridealist cameraman and producer Chris Gelken was diagnosed with adenocarcinoma. While Chris and Ridealist have previously supported cancer research in one way or another - including participating in Movember 2012 - the diagnosis sharpened our focus.
For instance, we became aware of a huge disparity in the distribution of research funds and of available resources for supporting individuals and families dealing with cancer. In the United States for example, less than 5 percent of the government’s total budget for cancer research is spent on childhood cancer.
Ridealist is not going to change that. But we can make a contribution towards changing it.
About us and more on the project.
Ridealist was established as a non-profit society in Hong Kong in 2009.
Since then we have produced more than 30 videos for small, grassroots NPOs and community groups on a pro-bono, volunteer basis.
In June of this year we de-camped from Hong Kong and moved to central France where our plan is to re-establish Ridealist as a functioning social enterprise.
Our essential “business plan” is to produce social documentary material and commercial videos as a social enterprise - at a social enterprise rate. This will enable us to remain sustainable while pursuing our original goals to provide media services on a volunteer/pro-bono basis to those groups and individuals who simply have no budget.
We are currently working on the first of our commercial projects - A Year In The Vines - a four-part series on wine production in the south of France.
Ridealist is responsible for filming and editing the production. As part of our commitment to social responsibility we plan to donate 30 percent of our fee for this project to pediatric cancer research/pediatric cancer resource organisations.
In addition, the producers of A Year In The Vines has announced they will contribute 50 percent of all funds raised above the production target amount.
We are currently seeking research/resource organisations to partner with. Perhaps we can select an organisation for each of the four segments of the production, or share the overall amount between two, three, four, five, six organisations. What do you think?
We would promote the partner organisations on A Year In The Vines website, Facebook page etc, using your logo and carrying links to your websites.
If you would like to be considered as a partner organisation, please do get in touch with us as soon as possible! We plan to roll out the fundraising video on November 1st.
For some of our latest work please visit our website, but for a more comprehensive gallery of the videos we have produced over the past couple of years you can find us on our page at GoodnessTV.
Chris and Shirley Gelken