Thursday, 27 January 2011

Giving Hand - Levis China Promotion


Giving Hand - Chengdu non-profit teamed up with Levis China for a promotion to help poor students in China's more remote western regions.

Here's the video we produced for them in March 2010.


Between now and March 26th, your old jeans could be worth some cash and make a contribution to a good cause. Levi Jeans, the Beijing Huayu Education Foundation, IDS Logistics Group and Giving Hand are offering a unique opportunity to shoppers - 200 yuan or 30 U.S. dollars for your old denims... Produced by Chris Gelken & Shirley Han Ying.

Category:

Nonprofits & Activism

Tags:

underprivileged, schools Western China, logistics, transport, non-profit, charity, distribution, products, used, second-hand, Bo Le Associates,

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