Friday, 28 May 2010

Today on Beyond Beijing - May 27th - China's Consumer Culture

Some analyses say that with a decline in exports because of the global financial crisis, China needs to put more focus on its domestic consumption - and that means developing or refining its domestic consumer culture. So what is China's domestic consumer culture like? What are the major influences? Where is it today, and where is it heading?

Xu Qinduo, Mike Bastin, Chris Gelken

On today's panel:

Mike Bastin, Marketing and Research Methods Lecturer, Tsinghua University, Beijing

Ben Cavender, Associate Principal, China Market Research Group, in Shanghai

Xu Qinduo & Mike Bastin in the studio during the panel discussion

Some of the fascinating insights made during the show:
  • Younger generation focused on spending and lifestyle, savings rates are on the decline in China.
  • Foreign goods still perceived as better quality, safer, but Chinese goods are improving their image among Chinese buyers.
  • The perception remains that foreign goods are better quality, safer, but Chinese goods are improving their image among Chinese consumers.
  • In China marketing, over-reliance on TV commercials and under-reliance on digital marketing.
  • Need more market research on consumer personalities in Chinese.
  • How to look rich China-style: Buy a Starbucks coffee, save the cup, and keep refilling it with tea.
Download or listen to the entire program here: China's Consumer Culture

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